Annotation: Ways of Seeing

Annotation: Ways of Seeing

         Publicity is like a social media where people can show off of what they have. Publicity, painting, advertisements have same main point to give a message to viewers Publicity can make people feel insufficient, greedy and anxiety.  It is because they are not loving as themselves and afraid other people see them faceless instead of lovable. Nowadays, a lot of teenagers feel bullied, depressed and suicide because of publicity. People are going to blind because of publicity and it makes them feel they are not good enough and always envy of other people what they have. Publicity is only focused on the future outcome which make people feel better. It can make a lot of profit/advantages to the producer, consumer and market. Like an advertisement, magazines can make a lot of money for the buyers and market but somehow buyer do not know how effect can make because of the message they are sending to. In these days, when people have money, they can do whatever they want which make them look powerful. If some people do not have money, they will feel hopeless because of the publicity. Therefore, publicity is dangerous because it is changing people's belief of what they are right to wrong side. 

 "Publicity persuades us of such a transformation by showing us people who have apparently been transformed and are, as a result, enviable." p(5)

" Publicity is always about the future buyer. If offers him an image of himself made glamorous by the product or opportunity it is trying to sell."p(6)

"Publicity is about social relations, not objects. Its promise is not of pleasure, but of happiness: happiness as judged from the outside by others. The happiness of being envied is glamour." p(6)

"One could put this another way; the publicity image steals her love of herself as she is and offers it back to her for the price of the product."p(8) 

Publicity is the culture of the consumer society. it propagates through images that society's belief in itself."p(12)

"The purpose of publicity is to make the spectator marginally dissatisfied with his present way of life." p(16)

"The power to spend money is the power to live." p(17)

Publicity is the life of this culture- in so far as without publicity capitalism could not survive- and at the same time publicity is its dream."p(28)

 "Today in the developed countries it is being achieved by imposing a false standard of what is and what is not desirable." p(28)